THE ASK: In an oversaturated market, get people to buy the original skateboard, the Makaha.

THE INSIGHT: The Makaha skateboard is too short to be effectively utilized by teenage skateboarders.

THE STRATEGY: Market Makaha’s short-cruiser skateboard as every kid’s first skateboard. Instill confidence and independence in the child by showing them how liberating and fun it is to learn a new skill.

PASSWORD: HELLO!